REVIEW · LONDON
No Diet Club – Best food Tour in East London
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East London tastes like a passport. This 3.5-hour No Diet Club food tour strings together Spitalfields Market and Borough Market with a guided walk and lots of shared bites that show London is far more than fish and chips.
I love the small-group feel and the pacing, especially with guides like Devin and Pauline, who keep things fun and never rush you between stops. You also get tastings that take you beyond the obvious tourist picks, including standouts like Iranian-style food and plenty of classic British comfort favorites.
The downside is it runs as a walk rain or shine, so if steady walking for 3.5 hours sounds like your idea of pain, plan ahead with comfy shoes and expectations.
In This Review
- Key things to know before you go
- East London tastes like real London food
- The 3.5-hour walk: timing, pace, and what weather does
- Spitalfields Market: where the tour starts and why it works
- Walking to Borough Market: the route is part of the meal
- Borough Market: where the Iranian food and classic British bites mingle
- What you’ll eat: chai, dumplings, pizza, cheese, meat pies, and sweets
- The guide makes the whole tour: Devin, Pauline, Valéry, Laurie, Cleo
- Value for $81: what you actually get for your money
- Who this East London food tour is best for
- Practical tips to get the best experience
- Should you book No Diet Club: Best food Tour in East London?
- FAQ
- How long is the No Diet Club East London food tour?
- Where does the tour take place?
- Is food included in the price?
- Are vegetarians welcome?
- What languages is the tour guide available in?
- What should I bring, and what about weather?
- Can I cancel for a full refund?
Key things to know before you go

- Two market stops: Spitalfields Market first, then Borough Market.
- A guided stroll through East London: it’s not just eating in place; you move between tastings and landmarks.
- Many shared tastings, all included: plus you leave with a list of places to eat.
- Vegetarians are welcome: tastings can vary by season, but you won’t be left out.
- Very small group: it’s limited to 2 participants, so the guide can focus on your pace and questions.
East London tastes like real London food

This tour is a smart way to eat like someone who lives nearby, not like someone just trying to collect a checklist. East London has that mix of cultures that makes food feel personal: you’ll see markets packed with vendors selling to the neighborhood crowd, not just to tourists.
A big plus is that the tour doesn’t treat London as one flavor. The tastings can range from warm drinks and baked goods to savory bites like dumplings and meat pies, plus cheeses and desserts. And because it’s guided, you get the “why” behind what you’re eating—what to look for, what’s worth repeating later, and which places you should return to on your own.
Also, the tone stays friendly and light. The experience is built for fun—jokes included, even if they’re the type you can groan at for sport—so you can enjoy the food without feeling like you’re on a strict schedule.
You can also read our reviews of more food & drink experiences in London
The 3.5-hour walk: timing, pace, and what weather does

Plan for a walking tour from about 12pm to 4pm, lasting 3.5 hours. That timing matters because it’s long enough to cover two major markets and still feel like an afternoon, not a quick snack run.
Here’s the practical part: it takes place rain or shine. You don’t get the “weather will cancel everything” excuse. So bring shoes that handle wet pavement and a light layer you can adjust. If you tend to get cold fast (or hot fast), prepare for quick weather changes.
Because it’s limited to just 2 participants, you also get a pacing advantage. You’re not stuck with a big group moving like a herd. If you want to ask questions—about ingredients, how vendors do certain dishes, or what to order next—you’ll likely get more attention than you would on a larger tour.
Spitalfields Market: where the tour starts and why it works

Spitalfields Market is a strong opening stop because it immediately sets the tone: market energy, lots of different smells, and vendors that feel like part of daily life. You start here, then work your way toward Borough Market, with tastings spaced so you don’t end up overwhelmed before the real payoff.
Even if you think you know what you like, this is where the tour gently nudges you into new territory. In the experience, tastings can include things many visitors skip—like specific regional flavors, not just generic “market food.” You’ll get sweet and savory bites, and often at least one stop that feels a little unexpected.
The most useful thing about starting at Spitalfields: it makes the next market feel like a comparison. You can notice how East London food shifts by vendor style and customer crowd. That turns your second stop into more than just more snacks—it becomes a little food lesson you can replay later when you’re choosing places on your own.
Walking to Borough Market: the route is part of the meal

The walk between the markets is short enough to stay fun, but long enough to reset your appetite and let the city sights come into focus. You’ll move through East London while your guide shares context—how the area evolved, what certain markets represent, and what’s worth paying attention to as you pass.
This is one of those details that matters more than it sounds. Without the walk, you’d just be eating in two separate locations. With the walk, the food feels connected to the neighborhood. That’s where you get better “I’ll come back” instincts, because you’re learning how to read the area instead of just staring at menus.
Also, because you’re on foot, it’s easier to ask quick questions like: What should I try next time? Where would locals go for a similar dish? What’s the difference between this style and that style? It makes the experience more actionable.
Borough Market: where the Iranian food and classic British bites mingle

Borough Market is the finish line for a reason. It’s where the tour energy peaks, and the food range feels broader and more intense. More than one guest highlighted Iranian food at Borough Market as a standout—exactly the kind of tasting that makes you feel like you found something you wouldn’t have ordered blindly.
You can also expect classic comfort flavors alongside the more adventurous ones. Think savory baked and hot items—like meat pies—plus the kind of cheese that makes people stop walking just to think. On top of that, desserts show up too, including items like madeleines and fudge in some tastings.
This is also where the recommendations you get after the tour start to make sense. If Borough Market is the big headline, your guide helps you understand what “the best version” looks like for the foods you tried. Then you can recreate the experience later without relying on a tour schedule.
You can also read our reviews of more tours and experiences in London
What you’ll eat: chai, dumplings, pizza, cheese, meat pies, and sweets

All food tastings are included, and the tour aims for variety rather than repeating the same bite four times. You can expect a mix of savory and sweet, plus drinks. Based on what guests described, your menu could include things like:
- Chai (often a highlight because it’s easy to compare vendor style)
- Dumplings / soup dumplings (a hearty, shareable bite)
- Pizza (including specialty cheese combinations mentioned by guests)
- Meat pie (a classic that fits market eating perfectly)
- Cheese and other dairy-focused snacks
- Desserts like madeleines and fudge
Two important notes keep you from getting disappointed:
- Tastings may vary by season, so your exact line-up could differ from someone else’s.
- Vegetarians are welcome, and the selection should adjust so you have a fair shot at the same “wow” moments. Still, if you have strict dietary needs, it’s worth thinking about what you’re comfortable with before you book.
In practice, the tastings are meant to stack up across the tour until you’re properly full. Several guests noted they were stuffed by the time the tour was well underway—so don’t plan a heavy dinner right after. I’d rather you leave room for a light meal or a sweet treat later, not for a full plate you can’t enjoy.
The guide makes the whole tour: Devin, Pauline, Valéry, Laurie, Cleo

This tour lives or dies by the guide, and the good news is that the experience repeatedly shines because the guides are engaged and tuned in.
You’ll hear names like Devin and Pauline showing up in positive comments. Others mention Valéry (often shortened to Val) and guides like Laurie and Cleo. Across those different voices, the themes are consistent: the guide explains what you’re eating, keeps things moving at a comfortable pace, and adds local tips that help you after the tour is done.
One of my favorite things about this style of guiding is that it’s not “just here’s your sample.” The best guides connect the dots between food and place—why the vendor sells what it sells, how the market works, and which nearby areas are worth exploring once you’ve got your bearings.
That’s also why recommendations go beyond generic “go eat here.” You’re more likely to remember why that place is recommended, and that makes your next meals more confident instead of random.
Value for $81: what you actually get for your money

For many people, food tours in London can feel pricey until you look at what’s included. Here, the value is built around three things:
- Many tastings are included, not just a couple of token bites.
- The walk connects two major markets, so you’re not paying for one single stop.
- You get a list of London recommendations, which can turn your tour into several future meals.
Is $81 “cheap”? No. But it’s also not just paying for food—it’s paying for guidance, pacing, and the ability to try foods you might not pick on your own. When a tour helps you avoid wrong turns at markets (the overpriced, touristy thing), that can more than cover the cost.
And with a small group size limited to 2 participants, you’re paying for a more personal experience than you’d likely get on a larger group tour. That matters on a food tour because the goal is to leave full, curious, and confident—not lost in the crowd.
Who this East London food tour is best for

I’d recommend this tour if any of these describe you:
- You’re visiting London for the first time and want an East London perspective fast.
- You love markets and want an easy way to learn what’s good without overthinking it.
- You’re a foodie who wants both familiar comfort foods and a few surprising bites.
- You’re traveling with a friend or partner and like the idea of a small group tour.
It’s also a good fit for vegetarians, because the tour explicitly welcomes them and adjusts tastings by season.
If you prefer to control every bite yourself, you might feel a little constrained by the set route. But if you want someone to point you toward good decisions and give you options you wouldn’t normally choose, this is the kind of afternoon that makes the rest of your trip easier.
Practical tips to get the best experience
A few small moves make a big difference on this kind of tour:
- Wear comfortable shoes. You’re walking between two markets.
- Eat lightly beforehand. The tour tastings can add up fast, and you’ll enjoy everything more if you’re not starting stuffed.
- Bring a phone with enough battery. You’ll want to save your guide’s recommendations and notes.
- If you’re vegetarian (or have other dietary preferences), be ready to tell your guide what works for you. The tour is built to accommodate vegetarians, but the tastings can vary by season.
Because it runs rain or shine, also plan for weather. A compact umbrella or light rain layer can keep you from getting miserable halfway through.
Should you book No Diet Club: Best food Tour in East London?
Book it if you want a focused East London food afternoon that mixes market classics with international flavors, and if you like being guided through a plan that keeps you from missing the good stuff. The two-market structure is the core strength, and the consistently high feedback around guides like Devin and Pauline is a strong sign that you’ll feel taken care of.
Skip it (or at least think twice) if you strongly dislike walking for 3.5 hours in changing weather, because the tour is designed as a proper stroll, not a quick drive-by tasting.
FAQ
How long is the No Diet Club East London food tour?
It lasts 3.5 hours.
Where does the tour take place?
It’s a walk in East London, visiting two food markets, starting in Spitalfields Market and ending at Borough Market.
Is food included in the price?
Yes. Many tastings to share are included.
Are vegetarians welcome?
Yes. Vegetarians are welcome, and tastings may vary by season.
What languages is the tour guide available in?
The tour guide speaks English and French.
What should I bring, and what about weather?
Wear comfortable shoes, and expect the tour to run rain or shine.
Can I cancel for a full refund?
Yes. You can cancel up to 24 hours in advance for a full refund.





























